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The Shape of 2019

On Tuesday 26th February 2019, members of the adland community gathered at Posterscope London to discuss ‘the shape of 2019’. Here are a few thoughts from a selection of our panellists. Mentors included: Matt Adams – CEO, Havas Media Jonathan Allen, Chief Commercial Officer, Channel 4 Helen Calcraft – Founding partner, Lucky Generals Dominic Carter...
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Why being a NABS Ambassador is so important to me.

Work can take its toll, which is why being a NABS Ambassador is so important to me. Andy Gill, Content Director at VCCP Kin, decided to become a NABS Ambassador after seeing colleagues and friends leave the industry. We are working in a cut-throat industry. When creative ideas are shelved, pitches fail and pressure mounts,...
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How’s work? with Susi Castle, Primesight

Marketing & communications manager at Primesight, NABS Ambassador, 4 yrs in industry Using only three words, describe work. Fulfilling, fascinating, challenging. Why are you doing what you’re doing? Because our industry shapes society. Getting away from your desk. Discuss. Every single lunchtime. And as often as possible any other time too. Presenteeism needs to go do one. Crying...
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How’s work? with Marco Bertozzi, Spotify

VP Head of ad sales Europe at Spotify, 22 yrs in industry Using only three words, describe work. Fun. Challenging. Interesting. Why are you doing what you’re doing? Pay the bills, work with some bright people, learn stuff I can pass on to others. Is the best yet to come? Too bloody right! Only two...
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How’s work? with Caroline Adeyemi, Lucky Generals

Social media & content manager at Lucky Generals, 4 yrs in industry Using only three words, describe work. Exciting, productive, varied. Why are you doing what you’re doing? Because I believe that technology and creativity are a great means of effective mass communication. Is the best yet to come? Yes. The best will come when...
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Disruption in adland

How everything has already changed, how advertising needs to adapt, and three life lessons for our children to survive the future. Words by Sam Orrin, senior partnerships manager at NABS On the hottest February night on record, NABS pulled in 20 of the most reputable names in adland to inspire a packed room of rising...
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So here it is…#MerryCritmas

MERRY CRITMAS CAMPAIGN LAUNCHES FOR THIRD YEAR RUNNING Father Critmas is back at it again, and this time he’s starring in his own music video. “#MerryCritmas”, the global advertising initiative where senior creatives give the gift of festive feedback to junior creatives and students, is now in its third year and shows no sign of...
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“Is this normal?” How asking this simple question changed my life for the better.

Returning to work after the birth of her daughter, Rubbi Bhogal-Wood quickly began climbing the ranks at an out-of- home media owner in Manchester. After just a few years Rubbi was promoted to Head of Airport Sales. A job she loved which saw her travelling across the UK several times a week and managing her...
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Ride Adland 2018

What I’ve learned from NABS Fast Forward

I have always loved September. Historically it’s the start of the rugby season, but since I’m well past my playing days, I fortunately have another reason to anticipate this month – NABS Fast Forward. I’ve been involved in Fast Forward for 12 years. It’s an intense but enjoyable eight-week course, with 65 talented delegates who...
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