Frequently Asked Questions
NABS is the support organisation for people working in advertising and media. We’re here to improve the wellbeing of everyone in our industry. We’re passionate about helping people to thrive, and we do that by providing a range of support services. Because we’re a charity, these services are free to use.
We’ve been our industry’s charity for more than 100 years. We were founded to provide financial assistance to advertising and media workers in need, with the most senior figures in the industry giving us their generous backing. Since then we’ve evolved considerably, developing support services, Masterclasses and events all designed to improve the wellbeing of everybody who comes to us. We’re delighted that the most senior figures in our industry continue to support us as we work to improve wellbeing in our workplaces.
These days, we emphasise the importance of prevention, working with people before they reach crisis point. By equipping individuals with resilience and confidence, we believe that they’ll be able to better navigate difficulties when they arise.
Our services are open to people who currently work or who have spent a substantial amount of time working in the advertising and media industries. That covers people who create, develop, implement and sell advertising and marketing communications across media owners, creative agencies. media agencies, ad tech and brands.
We help people at all levels, from new entrants to CEOs.
We offer a range of services that help people in advertising and media to thrive. These include daytime Masterclasses, evening Talks, speed mentoring sessions, one-to-one career coaching and our confidential Advice Line. We also offer means-tested grants subject to availability.
People in the industry are welcome to use as many of our services as they like in whichever combination best suits their needs.
Because NABS is a charity, our core services are free. There is no charge to use our Advice Line or career coaching and attendance to our Masterclasses, Talks and speed mentoring is free.
NABS also runs popular fundraising events throughout the year including our spectacular annual party Stranger Than Summer, Ride Adland, our cycling challenge and our Fast Forward, our eight-week flagship training programme for newer entrants to the industry. Our events run across the UK, from our Manchester fashion show to our Scottish golfing day.
NABS’ fundraising events, along with some others in our calendar, incur a charge. All proceeds go directly to NABS to help us continue our vital work.
NABS is also generously supported by donors from across the advertising and media industry.
NABS’ Advice Line is a free and confidential helpline. Our staff give confidential, impartial and empathetic advice to callers in all kinds of roles who are facing all kinds of personal and professional challenges. We receive calls from people seeking help with a huge variety of problems, from emotional and mental health to financial and family issues. Essentially, we’re here to provide support with any problems that affect somebody’s ability to thrive at work.
Our Advice Line is staffed by a dedicated and first-class team, who combine expertise in counselling, therapy and employment law with personal knowledge of our industry and its organisations, from the pressures of pitching to HR processes.
The Advice Line is also the first port of call from anybody seeking financial assistance. We’re able to award Upskilling or Support Grants, depending on eligibility.
If you’d like some help, call us on 0800 707 6607 between 9am – 5.30pm (weekdays), chat with our SupportBot or email firstname.lastname@example.org for tailored advice and guidance, whatever your level or experience. We will respond to all calls and emails within 24 hours.
Sign up to our regular newsletter and you’ll be the first to know about our events, Masterclasses and other ways NABS can support you on your career journey. Connect with us on social media too; it’s where we share all the ways you can make the most of our services and expertise to ensure that you thrive. If you can’t attend a NABS event in person, visit our YouTube channel to watch our livestream from our events to continue your development at your convenience.
NABS offers free and confidential one-to-one career coaching to support people throughout their careers. Our expert coaches work with a range of issues and people, from parents looking to get back into the industry to those who have reached a career crossroads.
Our coaches are available for up to three sessions, held at NABS’ offices or via phone or Skype. They’ll help to create new perspectives and solutions, giving a fresh pair of eyes and dedicated support along the way.
We also offer specialist wellbeing coaching sessions. These are couched in SHEPARD, our industry-first model for wellbeing.
To apply for coaching sessions:
NABS was originally established as a benevolent fund more than 100 years ago. Giving people financial assistance remains one of our core services.
We provide Support Grants to help people with financial pressures that may be making it difficult to keep thriving at work – or indeed to keep working altogether. We also have Upskilling Grants to help those who are out of work or whose role is at risk unless they upskill.
We also work together with WACL on the WACL Future Leaders Award, which gives up to £3000 to the most talented and inspiring future female leaders working in our industry. This money goes toward a training course of the recipient’s choice.
It’s easy to register your attendance for a NABS event. Click here to browse our calendar.
There are many ways to help us on our mission to improve and champion the wellbeing of everybody in advertising and media. You can become an Ambassador, helping to spread the word of NABS in your organisation; you can help to raise funds, either at one of our events or by holding your own event; or, if you’ve successfully used our services, you can become a case study to help show others how NABS transforms lives. Email email@example.com to find out more about how you can get involved.
NABS cannot exist without your generous donations and we’re so grateful for all of the money raised for us. Donations come to us via individuals, organisations and also through events such as our fundraising gala Stranger Than Summer. We’re also lucky enough to have supporters who will hold their own events to raise money for NABS. To talk to us about fundraising opportunities, please contact one of the team.
If your organisation would like to partner with NABS through a cash or media donation, please email our Partnerships team, who’ll be delighted to work with you.
Thank you for donating; without your generosity, we cannot exist.
NABS is a huge believer in giving people the skills they need to be able to thrive in our industry. That’s why we created our Masterclasses: specially designed sessions, led by one of our expert coaches,that equip people with these essential tools. We have a number of Masterclasses on subjects including creating your personal brand, building resilience and successfully navigating life as a working parent.
SHEPARD is the model that we use to measure wellbeing. Each letter stands for what we see as a component for wellbeing, namely Satisfaction, Health, Emotions, Perceptions, Awareness, Rewards and Diversity. The model places each element on a scale, enabling people to see where they need extra support to help them to thrive.
timeTo is the campaign to stamp out sexual harassment in the advertising and media industry. A partnership between NABS, the Advertising Association and WACL, it introduced a code of conduct to the industry that provides guidelines on all aspects of sexual harassment, from an individual and corporate perspective.
The campaign is endorsed by more than 260 organisations. To find out how your company can become an endorser, visit https://timeto.org.uk/endorse-the-code/.
Stranger Than Summer is our annual fundraising gala and the highlight of our industry calendar. Each year, around 900 people across our industry join us for a first-class evening of fun, fundraising and entertainment, with all proceeds raised going directly to NABS to help us fund our essential work. Table bookings are now open for Stranger Than Summer, find out more and make your booking here.
There are many different components that make up wellbeing at work. We created the SHEPARD model which helps to map out these components so that people can clearly see where they’re doing well and where they might need more help. Find out more about SHEPARD here.
Wellbeing is something that effects not just the individual and those close to them, but also their team, their organisation and ultimately the industry as a whole.
NABS knows that wellbeing is the key to doing well both at work and at home. When somebody’s wellbeing is high, they’re in a positive state, enabling them to be creative, to enjoy their work and to collaborate well with others.
On the other hand, when wellbeing levels are low, the effects can be wide-ranging. People with poor wellbeing struggle at work and at home and may ultimately leave the industry altogether, as sadly many people choose to do: we lose 30% of our industry-wide talent each year.
At NABS we believe that we should nurture talent to stay in our industry, and that wellbeing is the key to that nurturing.
NABS sees a direct link between diversity and inclusion and wellbeing. When people feel comfortable in the workplace, whatever their age, gender or background, they are more likely to enjoy their work, to operate well and to develop their career positively.
NABS therefore believes an inclusive workplace is one in which people can truly thrive and reach their potential, which is why we pioneer initiatives such as our working parents Masterclasses and BAME Leaders speed mentoring as well as actively advocating for D&I.
NABS supports working parents via their working parents’ Masterclasses and one-to-one career coaching. We also wrote a guide for working parents which you can download here.
We also wrote a white paper, using insights from our industry-wide survey, which provides information and recommendations for individuals and employers: read it here (requires site login).
We regularly visit organisations to talk to them about who we are and how we can help employees across our industry. Our staff presentations are a great chance for you to meet the team behind NABS and find out how we can support you. They’re also a chance for you to ask us any questions you might have about why NABS is relevant to you.
To book a NABS presentation at your office, email Jo.
Here you’ll find all of our contact details, including our address. We look forward to hearing from you.