ITV crowned champions as Ride Adland 2023 raises £16,500

Ride Adland 2023 helped to raise an amazing £16,500 towards advancing the mental wellness of people across our industry.

At the iconic Queen Elizabeth Olympic Park, teams from Mail Metro Media, Mindshare, Itv, Google, Evening Standard, Starcom, Channel 4, Clear Channel, Ogilvy, Wavemaker Zenith Media, Rapp, Sky & Canopy Media enjoyed a day full of cycling challenges to raise money for NABS, with the team from ITV being crowned Ultimate Champions.

Winners Ride Adland 2023

Best Name: Your Pace or Mine – RAPP 

Team Challenge: 

1. Planet Velo – ITV  
2. Col De Zenith – Zenith  
3. Clear Chaos – Clear Channel  
4. Ogilvy Orbitors – Ogilvy  

Flying Lap:

1. Wheely Spoketacular Wavemakers – Wavemaker 
2. Planet Velo – ITV  
3. Col De Zenith – Zenith  
4. Lance Starcom – Starcom  

Granny Gear Sprints:

1. Sprint and Print – Mail Metro Media  
2. Planet Velo – ITV  
3. Clear Chaos – Clear Channel  
4. Col De Zenith – Zenith  

Control Cycle:

1. gCycle – Google  
2. Sprint & Print – More Bang 4 Your Bike / Mail Metro Media & Channel 4  
3. Lance Starcom – Starcom  
4. ESzy Riders – Evening Standard  

Finals Race:

1. Planet Velo – ITV  
2. Col De Zenith – Zenith  
3. Froome Raiders – Sky  

Ultimate Champion: Planet Velo ITV

Check out your individual track times here.

You can catch up with all the highlights from the day in our photo gallery.

The event was put together by NABS’ events team together with committee members Andy Jones, Duncan Tickell, Grant McKay, Jeremy Long, John Heather, Mike Hope-Milne and Richard Kelly.

Ride Adland was generously supported by platinum partner Mail Metro Media.