The charity helping everyone in the advertising, marketing & media industry move forward
How we helped our industry in 2025
NABS is here to advance the mental wellness of our industry so that we can all move forward. Last year, we helped more people than ever as the world gave us complex challenges to deal with.
18,000 People in the advertising and media industry came to us to support their mental wellness in 2025
5,300 Calls to our advice line from people seeking clarity & support through redundancy, burnout, bereavement and more.
17% More people helped through therapy, providing specialist support for those who needed deeper and sustained help
1 in 4 Callers focused on specific mental health concerns, with mental wellness remaining the #1 reason for calling, making up 41% of all calls
What we offer
From hot tips when you’re ready to fly, to a helping hand when you’ve fallen down, we’ve got you. Industry events or networking? Check out our calendar. Group workshops or in-house training? Sign up to our sessions. Sounding board on promotions, redundancies, parental leave – life in general? We’ll help in ways no one else can.
About NABS
The advertising and media industry is in our bones. We love it. We challenge it. We balance it. Because no matter how brilliant our industry is, it is human. Which means the road can be rocky, but we’re here for the ride.
As an independent charity, we’re set on embedding mental wellness within our industry’s culture and helping everyone find their way forward – wherever they’re starting from. With over a century of development ourselves, we know growth happens everywhere.
How’s it going? We’re here if you need.
FAQ
Our services are here for anyone who works – or has spent a significant part of their career – in the UK advertising, media, and marketing services industry.
This includes those in businesses that support the industry with specialist supplies and services.
We’re open to professionals at every level, from newcomers to CEOs, including interns, freelancers, the self-employed, and those running a limited company.
Not sure if you’re eligible? Give us a call at 0800 707 6607 (Monday to Friday, 9am – 5:30pm) or email support@nabs.org.uk.
As a charity, NABS offers its core services for free. That means no charge for our Advice Line, Workshops, Mentoring and Talks – we’re here to support you.
Some of our fundraising events have a ticket price – but every penny goes straight back to NABS, helping us continue our vital work.
We’re incredibly grateful for the generosity of donors from across the advertising and media industry, whose support makes our work possible.
NABS stands for National Advertising Benevolent Society, although we just refer to ourselves as ‘NABS’.
Responding to growing demand from our industry, NABS now offers its highly rated training to businesses.
You can bring the best of NABS’ expertise into your organisation, with tailored development programs designed to support mental wellness and professional growth. Plus, every penny of profit goes straight back into helping NABS support our community.
Join the most positive list in the industry - the Yay List
Grow with NABS' workshops
NABS workshops are here to support you with the skills, tools and confidence to move forward – whether that’s finding your voice, managing pressure or shaping your personal brand. Led by expert coaches, each session offers practical advice to help you connect, reflect and feel more in control of your work and wellbeing.
Upcoming NABS events
Connect with the adland community through our calendar of events. Each penny raised helps support our mission - to advance the mental wellness of everyone in the industry.
Popular advice from our teams
From hot tips when you’re ready to fly, to a helping hand when you’ve fallen down, we’ve got you.
-
Self-employment and freelancing
Just because you’re freelance doesn’t mean you’re alone. Whether you want to create a network or need advice on invoices, NABS is with you.
-
Redundancy
Losing a job is never easy, but you don’t have to navigate it alone. We offer practical advice on where you stand and what to expect.
-
TUPE Guide
TUPE protects employees when their work transfers from one organisation to another. This NABS guide explains the process, rights, and common concerns during a TUPE transfer.
-
Managing anxiety
Our industry called us 1,200 times last year to talk about their mental health, anxiety is one of the main reasons for those calls. Find out more about...
-
Getting support at work if you’re neurodivergent
Your experience is your own. Neurodivergence isn’t one-size-fits-all—and neither is the impact your workplace might have on you. You’re the expert in how you work best, and what gets...
-
Career development & job searching
Taking your next step at work? We’re by your side with ways to help you develop your skills or help you look for new opportunities
-
EP48: How NABS helped me back into work after redundancy
Robbie Pringle talks to the NABS Podcast about his redundancy journey.
-
EP45: How freelancers can look after their mental health & their money
A practical and heartfelt chat, with essential advice for freelancers from expert Matthew Knight.
-
Rory Sutherland: Clouds, clocks and behavioural science
Watch how industry legend Rory Sutherland show how small behavioural insights can deliver big results in this talk for NABS.
I don't know where I'd be without NABS, truth be told. I'm so grateful for such a gentle, compassionate resource in such a stressful industry.
Pledge to fundraise for NABS
