Ride Adland - NABS
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Ride Adland

Save the date for Ride Adland 2024


Date: Thursday 11 July 2024

Time: 9:00am – 4:30pm

Location: Lee Valley Olympic Park, Queen Elizabeth Olympic Park, Abercrombie Rd, London E20 3AB

Price: £2600 for a team up to 10 people – including light breakfast, BBQ lunch, snacks, hot and cold drinks throughout the day.

Are you from a small company and don’t have enough people to make up a team of 10? You are more than welcome to team up with another company.

How to book: Limited places available, book your place by filling in this form.

FAQs: Read the Ride Adland FAQs for all the information you’ll need about the day.

Ride Adland 2024 at Lee Valley Olympic Park

Saddle up for a purposeful pedal at Ride Adland 2024, where Adland’s cyclists will take part in a variety of fun filled cycling challenges, competing for the Ride Adland Ultimate Champion medals. Ride Adland is NABS full-day outdoor cycling event, which helps raises vital funds for your industry charity. Join us for a day filled with fitness, fun, and fundraising as we ride together to help those who are in need.

What happens at Ride Adland?

20 teams from across the advertising and media landscape, compete in a day of races, relays, time trials and other exciting challenges for the Ride Adland Ultimate Champion medals. All teams will also be able to nominate five of their colleagues to take part in the Velodrome Experience. The Velodrome Experience is a one-hour unique cycling experience that teaches participants to ride the Olympic Velodrome track. No special ability is required to partake in this experience, the only pre-requisite is that you can ride a bike.

Ride Adland is open to all levels of abilities, from beginner to avid cyclists with activities measuring skill as well as speed for teams to gain points. It’s a great way to bond with your teammates and catch up with friends and colleagues.

All proceeds from Ride Adland 2024 will go directly to NABS. Your involvement will make a meaningful impact on the lives of individuals in the advertising and media industry. Let’s ride together for a cause at Lee Valley Olympic Park!

Sponsored by

Ride Adland 2023 Highlights

Last time, you helped us to raise a total of £16,500, all of which goes directly to NABS to help us fund our essential work supporting our industry.

Find out about sponsorship opportunities for Ride Adland 2024: a.randles@nabs.org.uk

Why race?

  • All money raised from Ride Adland goes back to supporting your industry charity – NABS; helping us to continue providing our wellbeing support services to everyone in the industry, whatever your level, to ensure everyone is able to succeed and thrive.
  • Whilst it is a race, it’s also a great opportunity to bring together your team and just have fun!
  • Compete against your industry rivals for the chance to be named champions of adland and take home the coveted NABS jersey.

Ride Adland 2023 photos

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