10 tips for creative partnering - NABS
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10 tips for creative partnering

If you are looking for a creative partner, here are our 10 top tips for teaming up

  1. Have a portfolio/website with at least four big ideas i.e. campaigns that can work across all media platforms; TV, Print, digital and experiential
  2. Remember you will get hired because you are an idea creator first, not an art director or a copywriter
  3. Be open-minded about teaming up with a fellow art director/copywriter
  4. Look for a portfolio that is full of fresh and memorable campaigns
  5. If you see a standout portfolio, contact the creative and arrange to meet in a relaxed venue, a café or pub
  6. If there is a personality clash, no matter how good their work is, don’t take it any further
  7. Your creative partner is somebody that you will work with for the next 10 years and beyond. You will get hired together, be promoted together, be awarded together, it really is like a marriage
  8. If you both get on well, work on a brief together to see how the creative chemistry works
  9. Combine your portfolios by choosing the strongest work from each one, whether that means more campaigns from one portfolio, so be it
  10. Target the top 10 agencies you want to work at and use your combined contacts to get your portfolio in front of them

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