Chat with us, powered by LiveChat
MenuHide Menu

The Working Parents Programme

As part of the relaunched NABS Working Parents Initiative, we now offer a full programme of services, from coaching and mentoring, to Masterclasses and webinars, designed to help industry parents be the best they can be, at work and at home.


Our executive coaches offer one-to-one coaching, helping mothers, fathers, expectant parents and those considering having children to find proactive ways to accommodate both work and family life effectively.

To book a session with one of our Executive Coaches or to find out more about this service, email or call us on 020 7290 7070.

Advice Line

Our team of expert advisors are always on hand to provide confidential information to anyone looking for advice on anything to do with parenting in the workplace and can offer guidance on topics such as maternity, paternity, adoption and shared-parental leave, how to apply for flexible working, money management and more.

To speak to one of the Advice Line team, call us on 0800 707 6607 or email support.


NABS hosts a series of bespoke group Masterclasses for working parents. Run by highly skilled experts, the Masterclasses are for all ages and levels of experience and are designed to explore strategies to help working parents with:

  • Gaining and sustaining a work/life blend
  • Overcoming guilt
  • Balancing bonding with breadwinning
  • Redefining your personal brand as a working parent
  • Managing the teenage years

To find out more about our Masterclasses for working mums and dads, or to book, click here.

Group coaching

A follow-up forum for parents to share their learnings and experience from the Masterclasses. This offers an opportunity to continue to build networks of peer-to-peer support.

To find out more about our group coaching sessions email our Careers team or call us on 020 7290 7070.


Mentoring has been identified as a valuable enabler for both mothers and fathers to learn from the wisdom and experience of other parents who have experienced the tensions of our demanding business. Mentoring offers parents an opportunity to:

  • Gain valuable and realistic insights on how to combine a successful career with having children when working in the advertising industry
  • Share their learnings on the different stages of parenthood and their career

To find out more about mentoring as part of the Working Parents Initiative, email our Careers team or call us on 020 7290 7070.

Upskilling Grants

Our Upskilling Grants are specifically geared towards helping those who are out of work or at risk of losing their job. They offer an ideal opportunity for industry returners to update their skills to help secure a permanent role back in the industry after a career break.

To find out more about Upskilling Grants email the Support team or call us on 0800 707 6607.