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About NABS Fast Forward

During this time of fundamental changes across our industry and widespread uncertainty in society, talent is even more crucial to ensuring any business’s ongoing success. Fast Forward, NABS’s annual paid for training programme, has been educating, motivating and inspiring the industry’s future leaders for over twenty years. Our course gives individual practical skills that will enhance their careers, but more crucially reinvigorates their drive to pursue a career in advertising and media. 

This is our flagship training programme, designed to equip the industry’s future leaders with the skills needed to understand and implement marketing communications in a rapidly changing media landscape. At the end of the course delegates will be able to ‘pitch like a pro’ by applying their learnings from talks by leading industry luminaries and accelerated pitch work to their day-to-day business management.

This paid-for online course takes place just once a year. Starting in the autumn, it runs every Tuesday night for seven weeks. It is strictly limited to 48 people. Participants come from the advertising and media industry and are typically chosen by their company as a potential future leader – with many companies sending several delegates.We recommend delegates have between 1 and 5 year’s experience in the industry.

Last time those taking part came from a wide range of agencies and media owners including:

IPG Mediabrands, Saatchi &Saatchi, Lucky Generals, BBH, Fundamental Media, McCann, PHD, Leo Burnett, Krow Communications, MediaCom, 23red, Global, News UK, Mr President, MullenLowe, Orion, Wavemaker, Mindshare, Dentsu, AMVBBDO, Ogilvy.

“The NABS Fast Forward programme is a fundamental part of adam&eveDDB’s Learning and Development programme. It offers a valuable, collaborative and enjoyable opportunity for those who are at the early stages of their career to gain knowledge, practical skills and insight, beyond what they would experience through their day-to-day work. It also provides exposure to some of the most inspiring and influential people within the industry, and the opportunity to meet peers across a range of agencies and disciplines.” – adam&eveDDB

Now in its 22nd year, Fast Forward was founded in 1999 by Jeremy Bullmore, and the course has seen over 1,300 talented delegates take part and go on to progress their careers.

When:  7th Sept to 19th Oct

Where: This year Fast Forward will take place online.

Cost: The course costs £999 + VAT per delegate

Book now.

Course Outline

For seven evenings across September and October, rising stars from across Adland meet to be inspired by one of our industry’s best known figures and work on a live brief in multi-disciplinary teams. This year the course features,Trevor Robinson OBE, founder of Quiet Storm and Create Not Hate, Mark Runacus MBE, co-founder Wax/On and joint CEO of Outvertising, Rachel Peace, managing partner at Mediacom, Loz Horner, strategist at Lucky Generals and Natasher Beecher, associate creative director at Pollen, co-head of creative at Pocc and exec board director of Outvertising.

  • Talks and learnings from a host of advertising’s most respected figures
  • A dedicated group of mentors offering hands-on guidance and expertise
  • New for 2021 we will be introducing additional Q&A sessions with the speakers as well as extra inspirational talks, and a dedicated NABS Speed Mentoring for the delegates featuring members of our senior industry leader cohort the 100 Club
  • An opportunity to work in pitch process conditions, culminating in the presentation of a fully integrated communications plan to a panel of distinguished judges
  • A 360° communications perspective, with the chance to improve confidence, leadership skills, presentation techniques and much more
  • Gain a deeper understanding of a topical social issue. Every year we partner with a charity tackling a topical issue
  • 27 hours of IPA accredited training time

View the 2021 course programme.


Each team is supported throughout by two senior industry mentors from across adland. The mentors guide and mentor the teams through the process, providing valuable experience and expertise.

“The best people in the business get involved, even as a mentor I came away with lessons of my own.” – Clive Baker, managing partner at Movement London

As well as the support of mentors each week, delegates will gain amazing industry insight from a wealth of well-known brands and industry experts.

The Brief

Each year we work with an exciting and topical charity around a socially minded behavioural change brief; in previous years we have worked with CALM and StepChange, and throughout the seven weeks teams benefit from the mentorship of senior industry figures. The course culminates in an opportunity for teams to pitch their strategic and creative solutions to a panel of distinguished judges.

“IPG Mediabrands has supported the NABS Fast Forward course for a number of years, sending our up and coming talent on this fast-paced and energetic training programme.  The course teaches essential skills for those wishing to further develop their careers in media, culminating with the chance to put the learnings into action through a practice pitch to a number of key figures in the media industry. Feedback from our past delegates has been incredibly positive with attendees stating that the course requires dedication and commitment, resulting in an engaging and informative experience that is invaluable to their careers.” – IPG Mediabrands

The Judges

On the penultimate evening you will pitch your strategic and creative solutions to a panel of distinguished judges. Last time our judges were Jo Arden (Course Chair), Nicola Kemp (Campaign), Ben Hawley and Andrew Brown (CALM), Diana Tickell (NABS) and Verica Djurdjevic (PHD).

2021 judges will be announced shortly.

Book now.