WACL Future Leaders Award

The Future Leaders Award (FLA) is aimed at early and mid-career women who have high potential but may be in danger of not making the next step up to the senior level.

FLA offers individually-designed training bursaries of up to 75% to a maximum contribution of £3,000 to women who can demonstrate high potential for senior leadership roles, acting as role models for other women. This year, WACL are also provided 10 fully-funded bursaries up to the value of £3,000 for those who cannot get financial backing from their employers.

Initially set up by Tess Alps, the chairman of Thinkbox, FLA has been up and running since 1995 and last year’s cohort of winners comprised 14 women across organisations including Aviva, Barclays and Google as well as agencies Ogilvy, Mother and MediaCom.

“Part of our remit as a single gender club is to give advice, support and inspiration to women in our industry. But WACL does more. Research shows that women do not get a fair share of the training budget for senior leadership courses. This highly valued fund puts WACL’s money where its mouth is and has made important contributions to the careers of many of our current and future stars.” – Tess Alps, founder of the Future Leaders Award

Past FLA winners include: Claire Valoti (General Manager, Snapchat), Sophie Maunder-Allan (CEO, VCCPme), and Frances Ralston-Good (Chief Strategy & Innovation Officer, Omnicom Media Group).

Who can apply?

Applicants must be female, employed in marketing and communications and have at least three years industry experience. Applicants must be able to demonstrate potential as a future leader and have their application endorsed by their current employer. The Future Leaders Award is open to media, agencies and business applicants.

Applications for this year’s Award are open until 31st October 2017, please download your application form here and return it to NABS.

About WACL

WACL is a club for the most influential women in the UK communications industry. Established in 1923 by a handful of pioneering women, WACL members represent many of the most senior women in client organisations, media owners, advertising and media agencies.

2015 marked the tenth anniversary of the WACL Future Leaders Award. See 2015’s winners talking about their experiences here.


FUTURES is a network created specifically for WACL Future Leader Award winners by past winners, in partnership with WACL and NABS.
What can you expect from the FUTURES network:


  • Quarterly learning and networking events in central London, a chance for all the winners to get together, learn and chat over breakfast or a few drinks after work in the evening
  • Inspiring senior women guest speakers at each event across both brands and agencies, who will share knowledge, insights and expertise
  • A rare opportunity to network with like-minded women in the same industry
  • Events will be charged at a moderate rate, with all refreshments included in the price
  • 100% of profits raised will be donated to NABS to help with the work they do in supporting people within the advertising and media community

FUTURES is open to past and future winners who will be invited to come along to upcoming events. Please ensure that NABS have your latest contact details if you have changed jobs since winning the award. (Please note: you can unsubscribe from our emails at any time.)

If you have any queries or you’d like any more information in the meantime, please contact the FUTURES team: futures@nabs.org.uk


Cristina Loaiza, Visha NaulCamilla Eden and Laura Vipond (2013 and 2014 winners), collectively saw an opportunity to create a network for past winners, as they recognised the advantages that having a supportive and inclusive group of like-minded women in marketing and advertising would bring.