The Yay List
Celebrating the companies powering NABS’ purpose - advancing the mental wellness of thousands of people in our industry each year.
Together, we're unstoppable
The Yay List in partnership with Campaign, is a celebration of the incredible organisations standing tall for the mental wellness of our industry by donating to NABS. NABS has been your ally since 1913 – and these incredible companies are ours. Want to join the community of donors and supporters that help advance mental wellness in our industry? Get in touch!
Join the 2026 Yay List
The 2025 Yay List
Our Awesome Donors
Donations power our purpose and form the backbone of our funding, thanks for being in our corner - we couldn't do it without your support.
The impact your support is making in 2025
Your support makes the difference. With you in our corner we're able to keep people moving forward.
Over 400 industry managers trained. With NABS' support, they’re shaping a new kind of workplace, and ready to have confident, compassionate conversations about mental wellness.
2,200 compassionate conversations on our Advice Line Helping people across the industry navigate everything from burnout and anxiety, to job loss and financial pressure.
Supported people facing redundancy 2,500 times so far this year, helping them to navigate a range of challenges and find a way forward
Our Amazing Activation Agencies
Massive thanks to our activation agency partners who transform our media donations into vital funds that power our work.
Hear what the Yay have got to say
We speak to some our supporting companies to find out why supporting mental wellness is so important to them.
Our Super Supporters
Thank you to our supporters who have come together to help us continue our mission: advancing the mental wellness of thousands across our industry. Thanks to their support, we can help more people move forward.
2K
A Wood Idea
Accenture Song
Assembly
Astus Group
BambOOH
Bauer Media Audio
Big Think
Calm Media Investments
Cannes Lions
Canopy Media
Carat Edinburgh
Cherry Advertising
City Outdoor Media
Clearcast
Communicorp UK / Sport Social
Craigielaw Golf Club
Curate Creative
D C Thomson
DAZN
DDB Remedy
Dentsu Creative
Different Narrative
Drummond Central
Dunnhumby (Tesco Media)
Ear to the Ground
Equativ
EssenceMediaCom Scotland
European Broadcaster Exchange (EBX)
Fleishman Hillard
Fresh Edinburgh
Gather
Generation Media
Golf Club Media
Golin
Good-Loop
Hearts & Science
Hivestack by Perion
Immediate Media
Infinity Outdoor
Initiative
Invibes Advertising
iProspect
Jack Morton
Koto Studio
KSL
LADbible Group
LDM
LG Ad Solutions
LoopMe
Man From Uncle
McCann London
Mediaforce Manchester
Medialab
Mediaworks
MG OMD
Microsoft UK
MiQ Digital
Miroma
Miroma Outcomes
Nano
Nectar360
Newsworks
Next-Gen Media
Nextdoor
Nexxen
Ogury
OMD
Orion Worldwide
Outernet Global
Ovo Hydro
People’s Postcode Lottery
PHD
Photography Table
Pinterest
Platform Media
Posterscope
Publicis Media
Publicis Next
Publieurope Ltd
Running Total
Samba TV
Samsung
Savills Ltd
SD Advertising
Serviceplan Group UK
Silverfort
StackAdapt
Starcom
Story Edinburgh
StudioLR
The Bigger Picture Agency Ltd
The Leaflet Company
The Manchester Screen
The Trade Desk
The Traveller and the Bear
The Washington Post
the7stars
Thinkbox
TikTok
TripleLift
Uber Advertising
Ubiquitous
UnLtd
Untold Studios
Vevo
Vidium
VML
We Are Social
Westray Recruitment Group
WPP
WPP Media
YourFilm
Zenith
Zoom Media
Thank you
To every single donor, supporter, activation agency partner and to every person who has fundraised or contributed – you are truly phenomenal! With you in our corner we're able to keep people moving forward. Together, we’re unstoppable. Curious about how you can support NABS in 2026 and secure your place on the Yay List? Get in touch with our team to join the companies saying ‘yay’ to creating a kinder industry.
Say hey to the yay