The Yay List
Celebrating the companies powering NABS’ purpose - advancing the mental wellness of thousands of people in our industry each year.
Together, we're unstoppable - are you with us?
Introducing The Yay List in partnership with Campaign. The Yay List is a celebration of the incredible organisations standing tall for the mental wellness of our industry by supporting NABS. NABS has been your ally since 1913 — now it's our turn to ask you to be ours. Thank you to everyone who has pledged to join the Yay List and helped create a community of donors, who together are helping NABS to move our industry forward.
The impact your support is making in 2025
Your support makes the difference. With you in our corner we're able to keep people moving forward.
Over 400 industry managers trained. With NABS' support, they’re shaping a new kind of workplace, and ready to have confident, compassionate conversations about mental wellness.
2,200 compassionate conversations on our Advice Line Helping people across the industry navigate everything from burnout and anxiety, to job loss and financial pressure.
Supported people facing redundancy 2,500 times so far this year, helping them to navigate a range of challenges and find a way forward
Helping meet the needs of an ever-changing industry
Change hits our industry first and fast. But with your support we're always ready to roll
Responded to unprecedented mental wellness demands on managers with a program tailored to their needs Managers' Mindsets programme
Reacted to global conflict and uncertainty by creating spaces for access therapist-led group dicussions Connect: therapist-led safe spaces
Launched an emergency grant to help our community survive harsh economic conditions NABS Cost of Living Grant
Increased support and content for neurodivergent adlanders Explore sessions and online resources
"We have to keep building and supporting this incredible service. The industry is a tough industry to be a part of, but a brilliant industry to be a part of. Over the last few years the requirements of people within the industry have changed and NABS has evolved to meet those requirements."
Demand is rising. In 2024, more people used our services than ever before.
Record-breaking rise in demand for NABS' support this year
Record-breaking rise in demand for NABS' support 2/3 of all calls to our Advice Line are from those needing mental wellness support
Attendance to our group sessions and safe spaces more than doubled From grief to money management, more people than ever are coming to NABS
Triple the number of people calling for support around bereavement Life-stage challenges like bereavement and loss are affecting our community and they need better understanding and support.
Yay List FAQ's
The Yay List celebrates companies that support NABS in 2025. In partnership with Campaign magazine, we’re launching a new list recognising organisations that help advance mental wellness in the advertising, marketing and media industries by donating to NABS.
Entries for the NABS Yay List have closed, but if you’d like to support NABS there’s still time to donate to our Christmas Giving appeal.
It’s another record breaking year for NABS. Demand for NABS support is rising, but donations are not. Last year, we had 5,200 compassionate conversations — helping people across the industry navigate everything from burnout and anxiety to job loss and financial pressure.
Help change the story by joining the Yay List and demonstrating your support for a more caring, compassionate industry
Already a donor? You’re amazing, thanks for having our back! There’s plenty of other ways you can support our industry community. Why not join us at an event, or makes NABS the beneficiary of an office fundraiser, or sponsor a NABS event?