Our 2024 Impact
In 2024, we stood together for mental wellness — and made a real difference. With your support, NABS is helping our industry grow stronger, healthier, and more connected every day.
Our impact in 2024: beating burnout
Your generosity last year helped NABS to answer an all-time high of 5,200 calls last year. The mental wellness of our industry is under constant pressure. In today’s unpredictable world, anxiety, stress and burnout levels are high. That’s where NABS comes in.
How we helped support more people than ever
Thanks to your support we were able to help a record number of individuals when they need assistance and guidance to stay on balance
22% rise in calls around mental wellness
14,000 times we engaged with our community through our services
16% rise in therapy referrals
Can you help NABS support the industry?
Your support meant that we could help people an astounding 14,000 times last year – nearly 20% more than in 2023. We helped more people by being creative about how we provide our services on a limited budget. But we can’t do this forever. If our income doesn’t increase in line with demand for our services, we won't be able to support everyone who needs us. As we help our community, now we need our community to help us.
Donate"NABS is here to advance the mental wellness of our industry so that we can all move forward. Last year, we helped more people than ever as the world gave us complex challenges to deal with. Your support makes all the difference to us. We can’t help you and your teams without it."
We helped develop skills and mindsets to help people to thrive.
42% More people came to our workshops than 2023
2.3 Average sessions we coached our clients through
380+ Managers supported through our new programme
You asked, we delivered
You told us what you needed in our community consultation All Ears and we heard you. Our key initiatives, products and partnerships in 2024 to increase our relevance and reach included:
- Managers’ Mindsets
- Explore and Connect workshops to support life’s transitions
- DE&I work, including timeTo’s Cannes partnership
- Partnership with Creative Equals, providing grants to all applicants of their Disabled Creatives Programme
How we connected people and communities across the industry to drive change.
1,800 People connected at our events
200% increase In the number of people connected through our safe spaces
1,500 listens of our podcast, triple that of the previous year
“When I received an email and call to be told I would be financially supported to get me through a month or so before benefits came through – I literally cried. The relief immeasurable. All the team at NABS have been lovely, kind and supportive. I haven’t felt judged even when sharing some challenging financial details. I will never forget this support... I genuinely cannot thank NABS enough”
Thank you to all our 2024 supporters, without you, we couldn’t help thousands of people each year advance their mental wellness.
23 Red
Active International
adam&eveDDB
Alight
Amazon
AMVBBDO
Astus
Autotrader
Azerion
Bauer media
BBH
Blis
blowUP Media
Bonded
Build Hollywood
Captify
Carwow
Channel 4
Channel Factory
City AM
Clear Channel
Couch Health run
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Creative Resource
DCM
Dentsu
Dentsu Creative
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Essence Mediacom
Evening Standard
Financial Times
First Friday Club
Future
Global
Grey
Group M Nexus
Guardian
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Havas Media Group
Hearst
HELLO!
Immediate Media
Independent & Buzzfeed
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Iris
ITV
JCDecaux
Leith
Leo Burnett
London Lites
M&C Saatchi
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Mail Metro Media
McCann
MGOMD
Mindshare
MiQ
Mobsta
Mother
MPA
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Ogilvy UK
OMG Group
Outbrain
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Pearl & Dean
PHD
Potato
Quantcast
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Stylist
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Telegraph
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