Fundraise for NABS
Whether it’s a quiz night, a creative challenge or something completely different, your fundraising helps people get the support they need, when they need it most.
Do something brilliant for our industry.
We’re lucky to work in an industry full of creative, compassionate people who want to make a difference.
Fundraising for NABS is a great way to show your support for mental wellness and put your passions, skills and creativity to use in a positive way.
Support mental wellness in advertising, media and marketing – your way.
Whether it’s a quiz night, a creative challenge or something completely different, your fundraising helps people get the support they need, when they need it most. It doesn’t have to be a huge campaign, often the smallest, simplest ideas are the best.
Put the fun into fundraising
Not only does every penny you raise for NABS go towards helping others, we often hear that creating a fundraiser can also help you connect with like-minded people, helping reduce loneliness in an increasingly isolated workplace.
Pledge to support NABS today.
Let us know what you'd like to do to fundraise for NABS. Every fundraiser will be featured on the 2026 edition of The Yay List - in partnership with Campaign
Pledge to fundraise for NABS now
What your support makes possible
People in our industry are dealing with burnout and work pressure, job instability, redundancy, financial stress, personal challenges outside work and more Demand for support is growing, and becoming more complex. Your fundraising helps us keep showing up, person to person, when it matters most!
5300+ Calls to NABS Advice Line in 2025
25,000 People supported in the last 5 years
17% rise In therapy referrals in 2025
Do you own thing!
There’s no one-size-fits-all, so fundraise your way. Your fundraising idea could be:
- Run a bake sale 🧁
- Host a quiz or karaoke night 🎤
- Take on a fitness challenge 🏋🏿♂️
- Create something totally unique ✨
If it brings people together, it works. See below for some thought starters:
| Easy wins | Team challenges | Advertising and marketing industry ideas |
|---|---|---|
| Bake sale | Steps challenge | Pitch idea roast |
| Quiz night - in person, or virtual | Fitness challenge | Pay for perks day |
| Raffle | Office olympics | Creative showcase or talent night |
| Sweepstake - World Cup or Grand National | Snooker, darts or table tennis | Agency vs agency challenge |
| Karaoke night | Football or netball tournament | Mentoring for money |
| Second hand clothes sale | Cycle to Brighton...or Cannes! | Win a day's holiday |
| Sponsored sporting event | Skill swap sessions | Industry jargon jar |
| Break the dress-code day | Charity yoga challenge | Gunge the CEO |
How to get started
Begin your fundraising journey with NABS here.
1. Create your fundraising idea
Keep it simple.
The best fundraisers usually are the easiest to run and the most fun. Think bake sale, quiz night, clothes sale, raffle or sporting event.
Tell NABS about it
Let us know what you're up to and don't forget to download our free resources to support you.
Finalise how you'll fundraise
Whether you use Just Giving or offline cash donations, it all goes towards helping your industry charity. Check out our downloadable guide for more info
2. Spread the word
Amplify your impact
Use posters, email, social media or Whatsapp groups to tell people about your idea and get people involved.
3. Pay in to NABS
Every penny counts
Congratulations on your fundraising! Paying in to NABS couldn't be easier. Follow the steps in the downloadable guide.
4. Get on the Yay List
Yay - you're on the list!
This year, the Yay List - the industry list that honours those that support NABS - will feature our amazing fundraisers alongside our industry supports. Raise funds and you're on the list!
Thank you in advance for being in our corner!
It’s incredible to know people in our industry support our mission to advance mental wellness for everyone working in it.
See how others in our industry have fundraised
Get inspiration from others in the industry who have brought their fundraising idea to life.
Pledge to fundraise for NABS
Football Fan Zone x Ozone
Ozone brought together almost 200 of their valued advertiser and publisher partners for ‘Eurozone’, their own festival of football and fun in the sun, celebrating the men’s European Championships. Guests enjoyed a special screening of England’s EURO 2024 group stage match against Denmark alongside free-flowing refreshments and great food, while a fundraising prize draw in support of NABS invited attendees to donate £5 or £10 to take part.
Thanks to their generosity, they raised £570 to support the advertising and media industry’s mental health and wellbeing.
Film Quiz x Pearl & Dean / Digital Cinema Media
Leaning into their film expertise, DCM and Pearl & Dean united to run a blockbuster film quiz. Pitting teams from across the worlds of media and advertising against each other, they supported NABS by selling tables to teams and offering prizes to the winners. This has been running for many years now – like the best sequels, they built a franchise!
ATHX 24 Hour Fitness Challenge x Vevo
Vevo brought the industry together for the first NABS x ATHX fitness fundraiser – a high-energy, 24-hour team fitness challenge. Participants remarked it was a tough, communal and uplifting in equal measure, with people pushing themselves physically while supporting each other throughout. The team of 11 particpants lifted over 2oo tonnes and ran nearly 4 marathons!
Vevo’s James Cornish came up with the idea to take one of his passions and use it to bring people together and give something back to NABS. The event has already raised nearly £30,000, showing how one idea, rooted in community and care, can make a meaningful difference.
Get the NABS Fundraising Guide
Download now (7.8MB pdf)
What your money can do.
£25 → helps fund Advice Line support
£50 → supports coaching
£150 → contributes to therapy
£500 → helps fund a financial grant
£1,000 → supports a workshop
No matter what your fundraising target, every pound makes a difference.
Pledge to Fundraise for NABS
Fundraise for NABS and helps make our industry a better place to work.
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