How we work

Find out how we help everyone move forward

Our approach

As an independent charity, we’re set on advancing mental wellness within our industry’s culture and helping everyone find their way forward – wherever they’re starting from. With over a century of development ourselves, we know growth happens everywhere.

Our allies

Friends and allies of NABS

When we come together on big, important topics as an industry, we're more than the sum of our parts.

Read more on Friends and allies of NABS

Our impact & research

  • Our 2024 Impact

    In 2024, we stood together for mental wellness — and made a real difference. With your support, NABS is helping our industry grow stronger, healthier, and more connected every day.

    Read more on Our 2024 Impact

  • All Ears Community Consultation

    Our All Ears community consultation project revealed an industry in need of practical, inclusive mental wellness support.

    Read more on All Ears Community Consultation

  • Diversity in Focus

    A deep dive into the everyday lived experiences of a diverse range of marginalised individuals working in the advertising and media industry.

    Read more on Diversity in Focus

Our story

Our history

NABS was founded in 1913 to support people working in the advertising, media and marketing industry. Since we started, we've evolved to respond to the needs of our industry and will continue to adapt to advance the mental wellness of everyone working in it.

Read more on Our history