Diversity in Focus

Take action to help underrepresented talent  thrive in our industry.

Diversity in Focus is a qualitative research report by 2CV, commissioned by NABS that takes a deep dive into the everyday lived experiences
of a diverse range of marginalised individuals working in the advertising and media industry.

As the wellbeing charity for the industry, NABS knows that D,E&I is central to emotional and mental health. These research findings will be shared with the industry to help deepen their understanding as well as used by NABS to create support services to help create a more inclusive industry culture.

We acknowledge that many, but not all, underrepresented groups were involved in this research, and we hope to feature more voices in future work.

Key Findings

Organisations must foster a culture of trust

In order to understand what each individual needs to do their best; to thrive. Managers need to tailor their style to each employee, using empathy to build the trust that’s essential to a supportive working relationship.

Belonging and inclusion depend on reciprocal actions.

Employees who put themselves out there to contribute professionally expect something back in return from their employer and the industry.  It’s our collective responsibility to ensure that we return their courage and professionalism with active policies and support. Marginalised individuals want and need central sources of industry support and unity.

Those starting their careers are particularly vulnerable to poor wellbeing.

Without industry knowledge and experience, as well as role models and networks, they are more susceptible to ‘masking’, covering who they are, which gradually erodes confidence and mental health blocking a sense of belonging