A word from our supporters
We're lucky to have support from all corners of our industry. From creative and media agencies, media owners, platforms and trade associations - NABS sits at the heart of the advertising, media and marketing community. Hear from some of our supporters on why they help us meet our mission.
As the industry’s independent mental wellness charity, we ensure no eligible person is turned away.
Demand for NABS’ services has been steadily on the increase and despite a huge drop in income, we’ve evolved our services to reach more people and ensure no one is turned away.
In 2024, NABS engaged with its community over 14,000 times, supporting 3,000 people—a 15% year-on-year increase in advancing mental wellness
NABS was established in 1913, but if our income doesn’t increase in line with this demand, NABS may not exist in 10 years.
"NABS is fundamental to the future of our people and the health of our industry. Supporting our people must be a priority for us, particularly those people going through difficult times.
The unique value NABS brings to our industry is a combination of giving strength and support to our people. NABS provides proactive training to future proof our people and help them navigate life’s challenges, along with responsive support along the way when it is needed. Challenges can become more pervasive at times of change and economic uncertainty.
NABS is like a warm blanket when we need it most, personifying the loving heart of our industry. Without NABS, this business would be a tougher place for people when they are at their most vulnerable."
"NABS is a wonderful organisation that has been supporting the team at Tribal for many years now. They provide a broad range of initiatives, coaching, mentoring training, support and advice, all of which complement perfectly our own internal initiatives.
Their team is made from mostly industry professionals so they have an infinite understanding of the challenges encountered in our sector and they really get what is required to effectively support our people.
Tribal is a huge advocate of NABS. I trust that when I send anyone in their direction they will always be looked after and in safe hands. The value I put on that is immense, our industry is all the better for them."
"BBH have been big supporters of NABS since the agency was founded back in 1982.
The range of work NABS do is so important and unsurprisingly in greater demand than ever before as our industry changes at pace.
What we do and how we do is under constant scrutiny and that does apply extra pressure on our people. Whether it is NABS’ ongoing work through the advice line and career support, their brilliant health and wellbeing initiatives, resilience training, working parent’s program and coaching to name a few, our people need NABS more than ever.
They can’t do it without us so let’s make sure we ALL help and contribute the much needed funding so that they can continue supporting the people who work in the industry that we love."
"I support NABS because they offer unique support to people in advertising, reflecting the changing challenges of the workplace with a nuanced understanding of our industry. They care about our industry and the people who work in it.
The unique value NABS brings to our industry is to offer a neutral, non-judgmental place to go for help and advice whenever you need it. They are relentlessly welcoming and supportive.
M&C Saatchi works with NABS because they make the industry a happier place to work. Specifically their services and events contribute enormously towards our own training and wellbeing initiatives, whether that be their working parents, resilience or career support programmes, or advice line.
Without NABS the industry would be a harder, more lonely place to build career."
"I’ve benefited from NABS’ services over the years so it’s brilliant to now be in a position to give something back to this vital charity. I’m proud that the huge number of people who needed help this year were able to benefit from NABS’ services. Our industry needs to continue its support for NABS. Today, someone needs help. Tomorrow, that someone might be you."
"NABS is such an incredible support to those within the media and advertising industry. NABS’ services have been needed more than ever and the way they have responded to the demands have been impressive. The support NABS gives cannot be underestimated. The team at NABS work relentlessly to help people in the industry: to be able to ramp up the amount of people they support in these incredibly difficult times is amazing. NABS relies solely on donations and fundraising events. Without your support NABS would cease to exist. But with your support, NABS can help more people."
