AdLondon Calling Music Quiz 2026 raises £18.5k for NABS
People from across advertising, marketing and media came together for a brilliant night of music, competition and fundraising.
AdLondon Calling Music Quiz 2026 has raised an incredible £18,500 for NABS, with 230 people from across advertising, marketing and media coming together for a night of music, competition and fundraising.
Held for the second year running at Camden’s iconic Electric Ballroom, the event was organised by NABS friend David Grainger and hosted by the brilliant Sounds Familiar team, whose famous music quiz had the room singing, guessing and debating late into the evening.
The event was made possible with support from Headline Partner Spotify Advertising and Round Partner Creds, whose backing helped create another unforgettable evening for the industry.
Teams battled it out across a range of music-themed challenges, with Carat/Dentsu X taking the crown after a closely fought contest. Check out the photos from the event over at our Flickr page.
The funds raised will help NABS continue supporting the mental wellness of people working across our industry through free and confidential support, advice and wellbeing services.
A huge thank you to Spotify Advertising our Headline Partner, Creds our Round Partner, Dave Grainger, Sounds Familiar, everyone who entered a team, and all those who donated, sponsored and supported the event. Without you, this fantastic night, and the £18,500 raised for NABS, wouldn’t have been possible.
We’re also delighted to report that the NABS team finished 26th this year, a significant improvement on last year’s performance, when we proudly occupied last place. Progress comes in many forms.
We’re already looking forward to next year!
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"We're hugely grateful to everyone who took part in AdLondon Calling this year. Raising £18,500 is an incredible achievement, and every pound will help us continue supporting people across advertising, marketing and media when they need us most. We'd also like to thank Spotify Advertising, Creds, Dave Grainger and the Sounds Familiar team for helping make the event such a success."
