Spotify

Why should businesses say ‘yay’ to NABS?

Businesses should say “yay” to NABS because it strengthens the wellbeing of our entire industry. NABS provides a safety net and a springboard – supporting people through challenges, and helping them grow with confidence. When we invest in wellbeing, we invest in creativity, resilience, and community. That’s good for people and for business. A culture of support fuels creativity, and that’s what NABS helps to cultivate across our industry.

Why is it so important for NABS to tackle mental wellness in the industry?

It’s vital for NABS to champion mental wellness because our industry runs on creativity – and creativity only thrives when people feel supported, balanced, and valued. At Spotify, we see this every day through initiatives like Heart & Soul, our global mental health initiative offering our employees tailored care and support, and our annual Wellness Week, which encourages everyone to pause and recharge together. NABS plays that same vital role across the wider industry, providing guidance, connection, and care. By tackling mental health head-on, they help build a more resilient, human, and inspired creative community.