Mother

Why do we all need NABS’ help to move forward in today’s world?

NABS understand that people in our industry care deeply about what they do, there are a lot of passionate perfectionists who want to make the best work of their lives (which is a great thing). And NABS have been there for our people through life’s ups and downs, offering everything from financial support during tough times to someone to talk for a different perspective. They run brilliant training, that feels genuinely useful because it’s delivered by people who’ve worked in agencies. After decades of doing this, they know how to support creative businesses and the unique people who work in them. Proper support, not just box-ticking.

Why is it so important for NABS to tackle mental wellness in the industry?

Our industry attracts people who genuinely care, about the work, about their teams, about getting it right. That passion and drive for excellence is what makes advertising brilliant, but it also means we sometimes need help managing the balance. NABS gets this because they’ve lived it. They partner with agencies to strengthen wellbeing support, helping us channel that creative energy in healthy ways. They’re not here to judge, just to help us build an industry where excellence and wellbeing go hand in hand.