Iris London
2025 Yay List donor
Our support of NABS reinforces a culture of empathy, mutual care, and social responsibility, which are essential components of a positive and inclusive workplace.
Can you talk about a time NABS has supported you or your business?
Last year, a rising talent at Iris was privately struggling with a family crisis, leading to personal stress and demands on their time- a classic industry pressure point. While our internal teams offered support and solutions, the employee was signposted to NABS too and they felt even more supported, and genuinely cared for.
This independent, non-judgmental intervention offered a lifeline, allowing them to stabilise their personal life, alleviate significant stress, and successfully return to their full potential, validating our agency’s faith in NABS as an essential partner in holistic well-being!
Why is it so important for NABS to tackle mental wellness in the industry?
It’s crucial for NABS to tackle mental wellness because the creative industry often operates under high pressure, tight deadlines, and an ‘always-on’ culture, which can severely impact mental health. Given the industry’s size and the unique stressors involved, an independent, specialised charity like NABS is best positioned to offer confidential, tailored support that businesses themselves can’t always provide. By advancing mental wellness, NABS helps to create a sustainable, resilient workforce, ensuring that the industry can retain talent and continue to produce exceptional creative work.