IPA
2025 Yay List donor
Supporting NABS strengthens our culture of care and community. At the IPA, we believe that the advertising industry thrives when people feel supported both professionally and personally.
Why do we all need NABS’ help to move forward in today’s world?
Today’s world moves fast, and the pressures on individuals have never been greater. From financial stress to burnout, the challenges facing our industry demand collective solutions. NABS provides tools, guidance, and emotional support that help people adapt, recover, and grow. Their work ensures our industry can evolve sustainably with wellbeing and inclusivity at its core. By supporting NABS, we invest in a stronger, more compassionate advertising community equipped for the future.
Why is it so important for NABS to tackle mental wellness in the industry?
Our greatest asset in our industry is our people and talent – both the recruitment and retention of it – is always going to be a leadership priority. In order to attract and retain the best talent, particularly Gen Alpha, we must pay attention to areas of working life which they value – and mental health is very high up on the agenda.