Hearst Networks

Why should businesses say ‘yay’ to NABS?

Businesses should say ‘yay’ to NABS because it strengthens the well-being, resilience, and long-term performance of the people who power our industry. By providing confidential emotional support, career guidance, and financial assistance, NABS helps employees navigate the pressures, uncertainties, and personal challenges that can impact both morale and productivity. Partnering with NABS signals a commitment to a healthier, more supportive workplace culture, where talent can feel valued and equipped to thrive. Investing in people through NABS ultimately means investing in better work, stronger teams, and a more sustainable industry.

Why is it so important for NABS to tackle mental wellness in the industry?

NABS needs to tackle mental wellness, because the advertising and media industry is fast-paced, high-pressure, and prone to burnout. Creative and commercial demands can take a real toll on people’s emotional resilience, impacting performance, collaboration, and long-term career health. By providing proactive mental-wellbeing support, NABS helps individuals manage stress, build coping strategies, and feel genuinely supported. This not only safeguards people’s wellbeing but also strengthens the industry’s ability to retain talent, nurture creativity, and maintain a healthy, sustainable workforce. Supporting mental wellness ultimately benefits both individuals and the industry as a whole.