Channel Factory

Can you talk about a time NABS has supported your or your business?

NABS strengthens the very foundation of our industry—its people. At Channel Factory, we see mental well-being as inseparable from performance, and NABS brings that principle to life every day. Their work ensures that when individuals face pressure, uncertainty, or personal hardship, they’re met with understanding and expert support. Standing alongside NABS allows us to contribute to that safety net—to give back to the people who make our industry thrive and to help build a more conscious, compassionate, and sustainable future for all.

How has NABS helped to advance the mental wellness of people at your business?

NABS has elevated the conversation around mental wellness across the advertising and media industry—making it not just acceptable, but expected, to prioritise people’s well-being. Their work has helped shift mindsets from reactive care to proactive resilience, influencing how companies like Channel Factory embed support into their culture. Through training, resources, and advocacy, NABS continues to set the standard for a healthier, more sustainable industry—one where people feel empowered, supported, and equipped to thrive both personally and professionally.