Captify

Why should businesses say ‘yay’ to NABS?

People should say ‘yay’ to NABS because thriving people build successful businesses and teams. NABS empowers the industry’s most valuable asset, its people, through wellbeing support services like counselling, coaching and the Advice Line. Partnering with NABS signals a commitment to a healthier, more inclusive and sustainable workplace culture. It’s not just an act of giving back; it’s an investment in wellbeing, creativity and resilience that keeps our industry moving forward. Saying ‘yay’ to NABS is saying ‘yes’ to a kinder, more human future for everyone in advertising and media.

How will you advance mental wellness in our industry next year?

As Captify looks ahead, we will look to build on wellbeing initiatives by making mental health a core part of our culture. This includes integrating wellness into daily routines, leadership training, and values; promoting open conversations to normalise support-seeking; and expanding partnerships with organisations like NABS for counselling and financial advice. Captify will look to develop offerings such as wellbeing ambassadors, reinforce flexible working and healthy boundaries, and spotlight employees via Capti-Voices who champion wellbeing and create psychologically safe environments.