BBH
2025 Yay List donor
NABS helps create a healthier, more sustainable working culture while protecting the talent that drives the entire sector.
What would the industry be like without NABS? And why?
An industry without NABS would be significantly less supported, less mentally well, and potentially less sustainable for its people. NABS provides a crucial safety net of confidential advice and support, particularly for the career and mental wellness challenges increasingly prevalent in a demanding environment. Without this dedicated resource, the burden would fall entirely on individual agencies, leading to inconsistencies in care and a greater risk of widespread burnout. Furthermore, NABS offers practical financial assistance and career development, acting as a vital, unifying, non-commercial force that champions the wellbeing of all people, from entry-level to CEO.
Why is it so important for NABS to tackle mental wellness in the industry?
It is crucial for NABS to tackle mental wellness because the advertising industry is inherently high-pressure, fast-paced, and competitive, which, left unchecked, can lead to high rates of stress and burnout among professionals. NABS provides the specialised, confidential, and unbiased support needed, such as advice lines and therapy, that some employers might be unequipped to offer. By providing this support, NABS helps create a healthier, more sustainable working culture while protecting the talent that drives the entire sector.