Bauer Media

Why should businesses say ‘yay’ to NABS?

Supporting NABS isn’t charity – it’s collective responsibility for our industry’s people. Mental health doesn’t respect company boundaries, and neither should our response to it. When we invest in NABS, we ensure every professional in our sector has access to confidential support, regardless of their employer’s size or resources.
At Bauer, we’ve seen first hand how NABS makes a tangible difference to people’s lives and careers. The uncomfortable truth is that some of the sector’s biggest beneficiaries do not contribute enough. That’s unsustainable and frankly unfair.
This industry thrives on collaboration. NABS deserves the same commitment.

Why is it so important for NABS to tackle mental wellness in the industry?

Our industry demands constant creativity, operates at relentless pace, and thrives on pressure – all while navigating fundamental disruption. That environment takes a toll. Mental wellness isn’t a nice-to-have; it’s essential to sustainable careers and business performance.
NABS provides the independent, confidential support that many won’t seek from their own employers. People need somewhere safe to turn when they’re struggling, without fear of career impact.

The reality is mental health challenges don’t discriminate by job title or company size. NABS ensures everyone in our sector has access to professional support when they need it most – because healthy people build healthy businesses.