Sporting Events

There’s something for everyone when it comes to NABS’ fantastic sports fundraising events.

Whether you take part for fun or fitness, our sporting events bring people from across media and advertising together for a good cause and a great day out.

Speak to our events team to discuss your ‘get active’ discount when booking all three NABS sporting events: Ride Adland, NABS Golf Open and Walk & Talk.

Ride Adland: our one-day outdoor cycling competition

Be one of 20 teams from across the industry competing at the famous Olympic venue Lea Valley VeloPark. Compete against your colleagues in races, relays, time trials, and other exciting challenges for the Ride Adland trophy. Open to all levels and abilities from beginner to avid cyclists, it’s a pedal-powered way to bond with your teammates and make new industry connections.

11 July Ride Adland 2024 - book now

Watch: Ride Adland 2023 Highlights

NABS Golf Open: our long-running 4-ball tournament and Beginners Golf Experience

Tee up at the NABS Golf Open where both experienced golfers and complete newbies can take to the course to compete against teams from across our industry at the famous Foxhills course in Surrey.

5 September NABS Golf Open 2024 - book now

Watch: Golf Open 2023 highlights

Walk and Talk with NABS

Your chance to walk with the industry to advance your mental wellness. You’ll meet NABS Advisors and coaches who will be walking with you to support you along the way on an accessible route, with refreshment and comfort breaks at the start, middle and end.

Join creative agencies, media agencies, media owners, ad tech and clients all walking the talk.

19 September Walk and Talk with NABS - book now

TLA Sea Change for Mental Health: the 63 mile London-Brighton bike ride

Now in it’s 5th year, the 63-mile cycle from London to Brighton brings riders from UK media, tech, marketing and advertising businesses together with the aim of raising £30,000 for NABS

31 May TLA Sea Change 2024 - book now

Find out more

Become an event sponsor

Sponsor a NABS event and you’ll be helping support the wellbeing of your company as well as your adland colleagues. Our sporting events offer a great opportunity to promote your service or brand to an audience of media and advertising professionals. We have opportunities for sponsorship at a range of levels, talk to Anna today to find out more.

Dec 2024

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4th Sep

NABS Golf Open 2025
London | Sporting

Our well-loved NABS Golf Open and Beginners Golf Experience will return to Foxhills on Thursday 4 September 2025

Other sporting events

Work in media and running a marathon? In advertising and cycling up Alpe d’Huez?

If you’re taking part in a sporting event and want to raise money for NABS, let us know.