ATHX Challenge 2027
Put your fitness to the test and take on the ATHX Challenge – in partnership with James Cornish.
Team up with someone from our advertising, media and marketing community, take on a fitness challenge and do something brilliant for mental wellness in our industry all while raising money for NABS.
What is ATHX?
ATHX is a multi-functional fitness challenge that tests different areas of fitness over around 2.5 hours. You’ll take part as a pair, supporting each other from start to finish.
*New for 2027* The ATHX team have opened up a whole heat exclusively for our industry. It’s a chance to connect, challenge yourself and help more people in our community access the support they need.
What do the workouts involve?
Visit the ATHX website and scroll to the workouts section to explore the programming, levels and event format.
The workout structure is the same across the different levels, with weights and requirements adjusted for each. Whether you’re new to training or an experienced athlete, take a look at the options and choose the level that’s right for you and your partner.
Your results will be recorded alongside those of other participants across the weekend and included on the overall scoreboards. See how you get on — and set a benchmark for your next challenge.
Allow around 2.5 hours to complete the challenge with your partner.
Where is it?
ExCeL London: Royal Victoria Dock, 1 Western Gateway, London, E16 1XL
When is it?
Saturday 23 January 2027.
Our industry heat starts at 6pm and finishes at around 8.30pm.
How many places are available?
There’s room for 52 teams of two — 104 people in total. Places are available on a first-come, first-served basis.
How much does it cost?
Corporate places for the dedicated heat are £500 per team of two / £1,000 per team of four.
How can I prepare?
Give yourself time to train before the event. ATHX usually releases training guides for different levels, so keep an eye on their website for guidance to help you prepare.
Interested in taking part but have questions?
Please email: james.cornish@vevo.com
Interested in sponsorship?
Email a.randles@nabs.org.uk
