Friends and allies of NABS
When we come together on big, important topics as an industry, we're more than the sum of our parts.
We work with lots of different people and groups who generously share their views, expertise and experience so that together, we can help everyone in our industry find their way forward.
Every day we speak to people from across every sector of our industry, so we can bring an independent, birds-eye view on the challenges that people are facing based on what we’re hearing on the front line.
But, we’re not experts in everything. So we work closely with our industry friends and partners to top up our mental wellness intel where we might have blind spots.
Below are a few examples of how we work with people and organisations across adland to ensure everyone can find their way forward.
WACL Talent Awards
Through our collaboration with WACL on The Talent Awards, we’ve administered almost 300 grants to women+ in the industry since 2005 totalling £500K, working together to drive gender equality.
2025, was the 20th year of the awards, with 29 individuals granted £1,500 to invest in their future with a training grant.
Find out more about WACL Talent Awards
Creative Equals - Disabled Creatives
Creative Equals run a free 15-day programme for up to 20 disabled and neurodivergent creatives from across the UK.
In 2024, NABS awarded grants to all of the Disabled Creative Equals cohort to enable them to attend the course. This was the 2nd year that NABS collaborated with Creative Equals to support any attendees who were facing financial barriers to joining the programme.
Visit the Creative Equals website
timeTo
timeTo was set up in partnership with the AA, NABS and WACL in 2018. Since launching we have engaged with 300 endorsing companies and raised awareness among over 3,650 across 68 companies in our industry through timeTo training, expertly developed and delivered by NABS
Visit the timeTo website
All In - Mental Health Action Group
All In is the industry’s campaign, created by the Advertising Association, the IPA, and ISBA. Launched in 2021, and developed with Kantar, the All In Census is UK advertising’s largest workforce survey of its kind, asking important questions about experience and representation within our industry.
NABS' CEO Sue Todd chairs the All In Mental Health Action Group, driving forward the mental health agenda across our industry.
Our friends and allies
