Date Added: 08/08/2017 (1 week ago)
Application Deadline: 08/09/2017
Company Name: Kinetic World Wide
Company Website: http://www.kineticww.com/uk/careers/strategy-director
Job Level: Director
Contact Name: Sam Anderson
Contract Type: Full Time
Summary of Role
What we’d like to see:
We are looking for someone who can create powerful stories about the role of OOH in the media mix, and about OOH audiences and how to optimally engage with them, emphasising Kinetic’s differentiated market position, and reinforcing its commercial credentials.
Provide senior Activation and Client Development team with strategic insight when required e.g. campaign solutions and new business pitches.
Curate Kinetic’s consumer insight resources to create an authoritative, consumer-centric view of OOH audiences that feeds into planning solutions, sales, new business and marcomms activity.
Develops an in-depth understanding of consumer behaviour outdoors using all insight available to create a source-neutral, consumer-centric view of OOH audiences that feeds into planning solutions, sales activity, new business, and marketing communications activity
Forges strong ties with client, agency and media-owner research and planning leads.
Works closely with the Head of Planning Activation and Client Development and the wider Activation and Business Development team to ensure that all planning and insight activities are aligned with objectives
Crafts engaging and inspiring presentations that demonstrate Kinetic’s position as a thought leader in OOH and more broadly the marketing/media sector
Ensures presentations are of a high quality visually and with a clear compelling script that can be given to the Client Development unit and Activation leads to present externally
Works with Activation leads to shape OOH education sessions for clients and agencies
Assists the Client Development unit in shaping the strategy and big idea for OOH new business pitches
Work with Activation leads on OOH communication planning on Gold Star clients that require more strategic thought and integration with other media channels
Keeps Kinetic staff updated on critical market news affecting other media channels and how this relates to OOH
Creates Kinetic creds decks and collateral (e.g. boards, showreels etc.)
Creates quarterly and end of year decks
Identifies, coordinates, writes and produces case studies for use by the Activation team and Marketing
Required Skills and Experience
A team player who can play an active role in a management team focused on creating and implementing a shared vision for the future
A collaborative mindset with the ability to manage stakeholder relationships at all levels, internally and externally
Excellent communication skills (written and oral)
Engaging speaker who is comfortable presenting to large groups
Highly organised completer/finisher; self-motivated, deadline driven and outcome orientated
Excellent project management skills
A good understanding of media, OOH and industry trends and keen interest in future developments in OOH
A commercial outlook with the ability to link research findings to positive commercial outcomes
Proficient in qualitative and quantitative research techniques
Numerate and highly analytical with the ability to use a broad range of analytical approaches and techniques
A background in planning, research, trade marketing with a successful track record
Effective and experienced manager
Graduate, minimum 2:1
Good understanding and use of MS Office /Windows – Outlook, Excel, Word and PowerPoint
Advanced user of standard industry analytics tools – Telmar, Touchpoints Channel Planner etc.
Kinetic is the global leader in contextually connecting and activating audiences on the move. With operations in 250 countries worldwide, Kinetic has the scale, partnerships, and contextual expertise to deliver the most efficient and accountable marketing solutions. What makes us different is that we use insights, powered by data and technology, to understand the entire customer journey, from the physical and digital to the emotional. And we infuse these insights into everything we do to create innovative, relevant experiences that drive people to take action.