Upskilling Grants

In between roles, or looking to take the next step in your career in advertising? Whatever your situation, NABS can help. We offer a series of grants for people looking to up-skill or simply take their CV to the next level.

From courses in learning to code in a day at Decoded, Measuring the Effect of Social Media Campaigns at the IPA, Programmatic Advertising at Circus Street to the Postgraduate Diploma in Direct and Digital Marketing at the IDM and the 2 Day Level 1 Course in Planning and Strategy at the APG, contact our Careers team to find out more and discuss your eligibility.

NABS also offers fully-funded and co-funded places on the Google-developed digital marketing course, Squared Online, as part of our upskilling grants offering.


Courses cover all aspects of Digital Online. A six month online advanced level certificate combining strategy, technology and group work developed with Google, endorsed by the IPA and delivered by Home Learning College. Candidates must have a minimum of three years relevant work experience.

Course snapshot

  • One live class per week
  • 5 sequential learning modules
  • 130 hours of practical learning over 4 months
  • Dedicated team to support you throughout the course
  • Endorsed by the IPA and the IAB and accredited by the CPD
  • Develop expertise highly valued by brands, agencies and employers

You can find out more about the course here or read the application criteria and apply for the NABS & Squared Online – Upskilling Grant here.

Below are just a few examples of training providers you can access through NABS Upskilling Grants. NABS receives a charitable discount from some of these providers meaning that our grant limit £1,200 can go further for your benefit.

Examples of training providers available through Upskilling Grants in 2017


Run by Steve Henry, courses in coding and data access. A day long workshop, demystifying coding and data and how they can be combined to create the tech of tomorrow

Code in a day is the most popular and best course to start with. Offer a variety of courses including Innovation in a Day.

Location: London


Offer digital marketing skills training covering the whole spectrum for those who have good foundation -intermediate knowledge and are looking to update/enhance their skills and knowledge.

On-line and public courses range from digital marketing, search marketing, digital project management, social media, digital strategy, web coding, email marketing, web content management, mobile marketing, LinkedIn for Business and Google Analytics.

Digital Marketing Essentials is the most popular one day course.

Location: London & Manchester

Circus Street

In-depth and interactive training on the many aspects of digital marketing.

Starting with your goals and requirements we run a skills audit to assess current digital capabilities before building individual learning paths targeting training to exactly where it is needed.

Topics range from Digital Branding, Programmatic Advertising, Ad Tech Explained and Digital Marketplace.

Location: Online

Yahoo! Digital Academy

Use the digital academy to test your knowledge through quizzes as you progress through different levels of learning. Modules include social, data and mobile, to name a few. This platform is completely free to join.

Location: Online

Institute of Practitioners in Advertising (IPA)

Targeted at those already in the advertising industry. Courses cover a broad variety from core skills, latest regulations, digital, intermediary, advanced and excellence level training. Topics range from Strategic Planning, Measuring the Effect of Social Media Campaigns to One Day Code School, Presentation Skills and One Day MBA.
In addition the IPA has a range of Qualifications/Online Learning, which requires more time commitment than the courses stated above. They are continuously updating and adding courses to their services.

Location: Nationally

Internet Advertising Bureau (IAB)

Various digital advertising and marketing courses (1-2 days) workshops and talks. Covering everything from display advertising to mobile marketing, data in B2B marketing, mobile marketing & engagement, digital project management and digital sales.

Location: London


Unlimited access to on-line video tutorials across a broad spectrum of digital, creative and business skills. Courses available in various areas of photography, web development, design and software development.

Location: Online

Premier IT

Digital development, Prince 2 and Agile project management, introduction to social media (LinkedIn, Twitter, FB) Microsoft applications, publishing (in-design, illustrator, publishing) software, IT and business skills training.

Location: London

Academy Class

Aimed at Creatives and Developers. They offer training courses in digital media, from industry standard print and document design packages, mobile, games, 3D, CAD, web designs, mobile apps, production and support. Authorised by Adobe, Apple, Autodesk and Quark. A foundation level of knowledge is required.

Location: London, Manchester, Edinburgh & Glasgow

The Institute of Direct & Digital Marketing (IDM)

Over 40 courses in direct, data and digital marketing as well as certificate and diploma courses. Aimed at all levels from those new to the industry to the more experienced. UK’s only recognised and awarding body for direct, digital and data quals.

Short 1-3 day courses available as well as different study options for longer courses i.e
Intensive:10 days total spilt into x2 of 3days, x1 of 4 days
Day-release: 10 days split over 1 day a month
Part-time: 15 evening sessions split over 1 session every 2 weeks

Location: London & Middlesex, online & residential courses

The Knowledge

Digital Marketing training courses (all levels) and leadership programmes (CEO level, covering pitching, winning and confidence in digital).

1-2 day training courses on digital marketing skills including social, search, display and community management with platforms covered being FB, Google, LinkedIn, Pinterest and Twitter, amongst others. All courses are a framework and can be customised. 1-2 day Digital Acceleration Intensive is the most popular, covers social, search, display and mobile with experiential exercises and debate.

E-learning platform also available. Choice of 100 modules, each topic lasts for 20 mins. 12 section modules can be chosen and are presented in an interactive format with quizzes and questions. Can be customised based on needs as a guided programme.

Location: London & online

The Account Planning Group (APG)

2 day Level 1 APG course for junior and middle-experience people: planners, account handlers and researchers. Arms candidates with a set of strategic principles, tools and techniques that can be applied to any marketing situation or brand.

Also offer courses at Levels 2-4 for increasingly more experienced planners and strategists.

Location: London

Digital Mums

Specifically for mums returning to the workplace.
Each course has 4-5 weeks holiday throughout.
At least 15 hours per week commitment.

Offer two training courses:
Advanced Social Media Management Course: 22 weeks

Social Media Marketing: Associate Programme: 24 weeks

Location: from home or over the phone