Nationwide NABS Talk with Rory Sutherland

22

May

Location: Manchester

Type: Tuesday Club Talks

Time: 6.15pm - 8.15pm

“Creativity, or the science of knowing what logic is wrong about”

In this talk, you will learn why 1 x 7 doesn’t equal 7 x 1; you’ll learn why sometimes the opposite of a good idea is also a good idea; and why your television is permanently hacking your brain – in a good way. You’ll learn, in short, why nothing is quite as logical as we like to think – including the way we think.

Rory is Vice Chairman, an attractively vague job title which has allowed him to co-found Ogilvychange, a behavioral science practice.

Rory co-heads a team of psychology graduates who look for “butterfly effects” in consumer behavior – these are the very small contextual changes which can have enormous effects on the decisions people make – for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about “bought, owned and earned” media: we also look for “invented media” and “discovered media”: seeking out those unexpected (and inexpensive) nudges that transform the way that people think and act.

This NABS Talk is kindly hosted by McCann Manchester and will take place at the People’s History Museum.


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