NABS at AWE 2017: Mental Strength and High Pressure Operations



Location: London

Type: Industry Conference

Time: 12.30pm - 1.30pm

Military training is designed to reduce fear, stress and fatigue and teaches how to plan for every eventuality. So what can the ad industry learn from the British Army? How can thinking like a soldier aid our day-to-day lives in advertising? Discover how to battle stress and fatigue and increase personal resilience, creativity and productivity with a unique British Army spin.
In the army, practical exercises are designed to enable soldiers to deal with any situation; these exercises are conducted using explosives to provide a form of ‘battlefield inoculation.’ This can also apply to those working within a corporate environment when simulating conditions that can reduce levels of stress, anxiety & pressure. Army training is used to develop confidence and leadership, which can enhance cohesion within any team and promote a positive organisational culture.

In this session we will be understanding:
• The challenges & pressures that accompany a military career and the transition back to civilian life
• How military training is structured to reduce fear, stress & fatigue with lessons on how you can apply this to the wider world
• How you can develop a plan for every eventuality
• How knowledge can dispel fear
• Discussing & practicing the various techniques that you can use to help alleviate stress and pressure in any situation.

John Allison retired from the British Army having completed 24 years of service, primarily in the field of bomb disposal, counter-terrorist search and intelligence. He now delivers unique health and wellbeing support to address employee stress, fatigue, personal resilience, creativity and productivity. John currently runs Terra Incognita Fitness, works as an in-house wellbeing manager for Momentum Worldwide and volunteers as a Healthy Workplace verifier for the Greater London Authority.

If you are attending Advertising Week Europe as a delegate, please join us for this session in Screen 3 at Picturehouse Central. Or you can buy 30% discounted Delegate and Super-Delegate passes to Advertising Week Europe by visiting and using the code: NABS30OFF!

Book Now