Fast Forward 2016

NABS Fast Forward 2016 Week 5: Engagement with Verica Djurdjevic

Words by James Stevens, Strategy Director, WCRS and Team Christiansen Mentor Week five aka “two weeks ’til pitch day” (eek!) kicked off with yet another outstanding talk from PHD’s Verica Djurdjevic. Briefed to riff about ‘Engagement’, Verica instead spoke about how the role of media is all about driving connections. Why connection rather than engagement?...
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NABS Fast Forward 2016 week 4: Alex Grieve on Ideas

Words by Dan Durling, Sales Director Yahoo, Inc. and Team Simmonds Mentor With some disbelief the mentors met last night in Mark’s pre-session briefing and realized we were already over halfway through the course.  Everyone looked a little nervous. If all the teams were following Jon Steel’s words of advice from week 1 we would already have...
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NABS Fast Forward 2016 Week 3: Loz Horner on Insights, Strategy and Briefing

Hello world!

NABS Fast Forward 2016 Week Two: Rachel Bristow, ‘Your Client’ and Richard Lane, ‘The Brief’

Words by James Appleby, MEC, Team Peacock Mentor With that ‘back to school’ feeling now firmly embedded in the delegates and mentors alike, the group convened on Mindshare on Wednesday evening to spectacular views in Mediterranean temperatures in order to hear from Rachel Bristow about how to get the most from your client relationships. In...
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NABS Fast Forward 2016 week one: Jon Steel on Pitching

Words by Jo Arden, 23red, Team Simmonds Mentor The UK’s most exciting and tirelessly fought competition is back. Sounding the end of summer more clearly than Mary Berry’s cream horns, Fast Forward is back. And what a return it was. Jon Steel (who regular readers of the NABS blog will recognise as the subject of much...
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Chocolate Biscuits and Losing Pitches.

Words by Luke Morris, director of communications and insights, NABS Last week I went to a pub quiz with some mates. I was on fire. The whole ‘I’m not as think as you drunk I am’ Team was on fire. Which Friends actor is youngest? Easy: Matthew Perry. Tallest mountain the world? It’s Mauna Kea...
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