Fast Forward

NABS Fast Forward week4: Loz Horner on Insights, Strategy and Briefing

Words by Richard Smith, client director at Maxus and Fast Forward mentor We are now in week four of NABS Fast Forward 2017; the half way stage. So, on the final straight, it is great timing for this week’s guest presenter(s) from Lucky Generals. Laurence (AKA Loz) Horner, Strategist, has been a regular speaker talking...
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NABS Fast Forward 2017 week 3: Verica Djurdjevic on Connections

Words by James Stevens, director of digital design at Sky and Fast Forward mentor People don’t give a shit about advertising. That’s how Verica Djurdjevic opened her talk at week three of this year’s NABS Fast Forward Programme. Hardly the inspiring words young adlanders should hear, surely? Wrong. It’s exactly what they should hear: because...
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NABS Fast Forward 2017 week 2: James Murphy and Craig Inglis on the client-agency relationship

Words by James Appleby, client partner at MEC and Fast Forward mentor Week two of NABS Fast Forward brought us a Wednesday evening of two halves. From the solemn and serious business of improving the welfare and perhaps even saving the lives of immigration detainees inherent in this year’s pitch brief, to the more relaxed...
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NABS Fast Forward 2017 Week 1: Karen Blackett OBE on Pitching

Word by Jo Arden, Chief Strategy Officer, MullenLowe London and NABS Fast Forward 2017 Judge It’s another beautiful late-summer night, and we are at News UK headquarters. It seems impossible that another year has passed since the bitter-sweet celebrations of NABS Fast Forward 2016. But it has, and we are back. This is my fifth...
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NABS Fast Forward 2016 Week 5: Engagement with Verica Djurdjevic

Words by James Stevens, Strategy Director, WCRS and Team Christiansen Mentor Week five aka “two weeks ’til pitch day” (eek!) kicked off with yet another outstanding talk from PHD’s Verica Djurdjevic. Briefed to riff about ‘Engagement’, Verica instead spoke about how the role of media is all about driving connections. Why connection rather than engagement?...
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NABS Fast Forward 2016 week 4: Alex Grieve on Ideas

Words by Dan Durling, Sales Director Yahoo, Inc. and Team Simmonds Mentor With some disbelief the mentors met last night in Mark’s pre-session briefing and realized we were already over halfway through the course.  Everyone looked a little nervous. If all the teams were following Jon Steel’s words of advice from week 1 we would already have...
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NABS Fast Forward 2016 Week 3: Loz Horner on Insights, Strategy and Briefing

Hello world!

NABS Fast Forward 2016 Week Two: Rachel Bristow, ‘Your Client’ and Richard Lane, ‘The Brief’

Words by James Appleby, MEC, Team Peacock Mentor With that ‘back to school’ feeling now firmly embedded in the delegates and mentors alike, the group convened on Mindshare on Wednesday evening to spectacular views in Mediterranean temperatures in order to hear from Rachel Bristow about how to get the most from your client relationships. In...
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NABS Fast Forward 2016 week one: Jon Steel on Pitching

Words by Jo Arden, 23red, Team Simmonds Mentor The UK’s most exciting and tirelessly fought competition is back. Sounding the end of summer more clearly than Mary Berry’s cream horns, Fast Forward is back. And what a return it was. Jon Steel (who regular readers of the NABS blog will recognise as the subject of much...
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Chocolate Biscuits and Losing Pitches.

Words by Luke Morris, director of communications and insights, NABS Last week I went to a pub quiz with some mates. I was on fire. The whole ‘I’m not as think as you drunk I am’ Team was on fire. Which Friends actor is youngest? Easy: Matthew Perry. Tallest mountain the world? It’s Mauna Kea...
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